If you've got an electronic mail inbox, you know how bad the spam problem has become.It seems that every day you get new offers of low mortgage rates, psychic readings, pornography, get rich schemes, etc.
What does this mean for email marketing? It means that it's harder to cut through all the spam and get your legitimate offer read by the prospect. This isn't a personal observation based on anecdotal evidence. The Wall Street Journal recently published terrific article dealing with the state of email marketing and their conclusions aren't pretty.
The article explains that " initially, consumer response to email was high, with click-through rates as high as15% . . . The current average click-through rate (now) is an anemic 1.8%."
The author emphasizes that:
"The stakes are high for aggressive marketers eager to break through the clutter. Companies will blitz consumers with more than 107 Trillion email advertisements.It is, by any measure, a lot of spam."
A lot of spam, indeed! And if you want to be one of those marketers who does manage to break through the clutter,you had better do everything right. Here is where we can help and ensure your
next message gets read and acted on:Internet Marketing (SEO, PPC)
Every business can benefit from an effective Internet marketing strategy. Whether you are olde conomy or new economy, or a “clicks and bricks” combination of both, the Internet has already impacted on your business.It used to be true that businesses that did not sell their services online could not benefit from using the Internet. Now that your customers are using Google and other search engines tofind goods and services, you are more vulnerable to your competitors. In one click, browser scan find out all about your competition, without leaving their desk: is having no effective online marketing strategy a risk you are prepared to take? Marketing your business wiselyon the Internet and through search engine optimization (SEO) can allow you to steal a marchon your competition. Local businesses, e-commerce, consultancies, large and small industry-just about every provider of goods and services you can imagine benefits from Internet marketing.
So how do you start to develop your Internet strategy? The first step in considering your Internet strategy is to identify the overall goals of the business, as happens in all traditional business and strategy planning. Once you have planned your overall strategic goals, you need to decide how your online strategy can complement your off-line plans.
Each of these is likely to require a different approach. Whether you want to develop a business or Internet strategy now, or build a business website; whether you are a dotcom, or whether you would simply like to learn more about our online marketing strategy consultancy – contact us today . We are always ready to discuss how you can make sure that you get your business Internet marketing strategy right.