"You never get a second chance to make a first impression."
We have all heard that it's the first impression that counts, and now, there is scientific evidence attesting to this fact. According to research done by psychologists, people make judgments within seven to seventeen seconds of an interaction.
For a business, this first impression is usually through company brochures or corporate presentations. Consequently, it is of utmost importance that these two areas receive your greatest attention.
Let's talk about brochures first. A brochure is a powerful communication tool, one that can help your business make a strong first impression in the mind of the client with minimum investment. Remember that "content is king," and the glossiest of photographs cannot help you gloss over shoddy content.
At the same time, a picture is "worth a thousand words." There's no denying the powerful impact of visual representation, and hence, that's something worth investing in. Other things to be considered are print quality, paper quality, layout, background scheme and text font.
For presentations, all the above hold true as well. Additionally, multimedia considerations come into play, like animation, visual and sound effects, etc. Of course, the skills of the presenter also play a vital role here. With the right presentation, you can catapult your business to the client's consciousness, and ensure it stays there.
At Systrix IT, we have skilled professionals proficient in every aspect of brochures and presentations eager to help you and your company make that great first impression. Remember, seven to seventeen seconds are all you have to make an impact that lasts.